we unite brands with culture
through communities

It’s the end of the world as we know it (and we feel fine).
Traditional advertising doesn't work no more.
Cultural relevance is needed.

At Defiant, what you see is what you get.
Just us and your team. No overhead, no nonsense.
No wasted time, no lost in translation.
Only defiant work to create community growth and sales impact.

A new, honest creative partnership: no bullshit, just results.

Wanna dance?

Business as unusual.

A single act of defiance can change the world.

OUR WORK SAYS IT ALL

CULTURE STUDIO

WHAT’S IN A NAME?

  • People will forget what you said, people will forget what you did. But people will never forget how you made them feel. So we focus on creating strong human experiences. They are vital for brands nowadays.

  • We all belong to different communities and subcultures, we all have different interests and share different passions. Culture is made up by these niche communities. We communicate in authentic ways that resonate emotionally with people in these niches.

  • We dedicate ourselves to serving the creator generation. Instead of producing content, services and products with the purpose of being consumed, we are developing them, so anyone can become a creator.

  • Culture is the cornerstone of every interaction with brands. That’s why we bring culture to every step of the experience: from the initial contact with a brand, through the ‘add to cart’ process and beyond. We connect brands with cultural trends or we create new ones across all the brand points if needed.

contact us if you like what you see

contact us if you like what you see

THIS IS THE WAY

Our business is culture.

We work for humans.

We work with brands we love.

We work with humans we love.

Fun makes all the difference.

Craftsmanship is timeless.

We work until it works.

We’re only happy when the pleasure has been all yours.

And we don’t work for free. Just like you.

and this is us …

Lode & Maarten combine more than 20 years of experience working in the most successful advertising agencies in Belgium. They both love brands, they both love people but they are on a mission to fix the way both interact with each other.

HOUSTON,
WE HAVE A SOLUTION.

Or call Maarten:
+32 493 70 65 71